I Took A Call with a Top PR Firm: Here's What I Learned

Hi friends!

I recently had the chance to take a call with a top PR firm, and it was eye-opening. From media strategies to brand positioning, I gained some valuable insights on how PR firms operate and the ways they can elevate a brand’s visibility. Here’s are my top 3 takeaways from the conversation:

1. Build a Press Kit: One of the most valuable tips I learned was the importance of having a well-organized digital press kit. A press kit is essentially a curated folder of assets that tells your brand’s story and provides everything a journalist or publisher needs to feature you. It should include things like your bio, headshots, testimonials, FAQs, and even videos. This makes it easier for media outlets to share your message with accuracy and consistency. By creating a simple, shareable link to your press kit, you make it effortless for potential partners and press to access what they need quickly. I will definitely be updating mine!
2. Lean into LinkedIn: LinkedIn was highlighted as an essential platform for my target audience, particularly when it comes to networking with industry leaders and decision-makers. It's a space where professionals are looking for business opportunities, making it ideal for building relationships with brands, collaborators, and potential clients. I was advised to use LinkedIn more strategically by sharing thought leadership content, engaging in relevant industry discussions, and showcasing key wins. This not only helps grow your professional credibility but also opens the door for PR opportunities through visibility.
3. Podcast Resource: The PR firm suggested using platforms like Podchaser to search for relevant podcasts within your niche. This tool allows you to find shows that align with your brand and can serve as a resource to connect with hosts looking for guest speakers. Appearing on podcasts is a fantastic way to share your expertise, build authority, and expand your audience. Podchaser’s search functionality makes it easy to filter by category, reach, and relevance, helping you target the right shows.

SOCIAL CURATION COLLABS 🤳

I was just minding my own business when a friend sent me a story post from entrepreneur and content creator @ashleyyheather—my face lit up! It’s always so exciting to see fellow entrepreneurs and creators discovering my app and finding real value in it. Keep an eye out for her brand, BEESH, and their upcoming collab.

Note* If you are a brand — be sure to create your 1st brand after signing up as a user. You can have more than one brand and toggle between profiles from one account.

App website | How the app works here | See my segment on BloomTV here
Schedule a demo with me here !!!

EVENT RECAP: SCC V3.0 LAUNCH

What an incredible night at @mmgstudiostpa celebrating the launch of @socialcuration Collabs v3.0! I’m so grateful to everyone who came out to support and join me on this journey of empowering small businesses and creators through local partnerships. A special thank you to @stefana.avara for sharing her inspiring story and being such a wonderful presence! 💫

A huge shoutout to MMG Studios—this event wouldn’t have been possible without their incredible partnership. 🎉 If you’re a creator, don’t forget to apply to work with MMG Studios on the app, or book their studio and podcast space for your next project!

For anyone wanting to dive deeper into how SCC can help your business, book a call with me for a demo. SCC is the fastest and most affordable platform for connecting with local creators, making partnerships effortless and impactful. Let’s grow together! 🌟📲

ICYMI: NEW COLLABS ON THE APP

I’ve recently welcomed a few more new exciting new brand partners/collabs to the platform on Social Curation Collabs—if you’re Tampa based, check them out on the app under the collab + event tabs!
— Freedom Queen Live Conference ($100+)
— Clutch City Chicken (Payment Negotiable)
— Storigami (Payment Negotiable)
— Wed Society Tampa + St. Pete (Payment Negotiable)

Join my broadcast group to stay in the know about new TPA collabs:
 https://ig.me/j/AbYv0KRI8-JXXsu0/  

Schedule a remote or in-person demo with Social Curation Collabs here.
Make $50* for each referred business 

THIS POST HIT 75K+ ORGANICALLY

That feeling when the most important post of the year HITS!!! Thank you for your saves, sends and interest ♡

laurenschwec

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Why Choose Social Curation Collabs App?

👏🏽Affordable Collaboration: Work with creators for about $22/week—the most organized, cost-effective approach.
👏🏽Centralized Messaging: Say goodbye to lost DMs and scattered emails. Keep all communications in one place.
👏🏽Seamless Management: Manage campaigns in-house or via your agency. If there’s a change in management, your data and records of partnerships remain intact.
👏🏽Creator-Driven: Let creators come to you. Choose who you want to work with.
👏🏽Unlimited Access: Enjoy unlimited collaborations and event listings.
👏🏽Flexible Subscription: Subscribe only when you’re ready to view your applicants. Cancel anytime.
👏🏽Managed Campaigns Available: Need extra help for a specific event like a grand opening or a holiday? Request a managed campaign.
👏🏽Save Resources: Invest in what really matters—your creators, not costly, non-performant services that don’t value the creators themselves.

See ya next week,
xx

Lauren Schwec